The Bizacqui brand.
How we look, how we sound, and the small rules that keep both consistent across the product, the site and every message our agents send.
A b with a target in it.
The mark is a lowercase b. Its bowl is a target: an outer ring and a centre dot, the moment a prospect becomes a customer. It sits in a soft squircle filled with our Indigo-to-Violet gradient. The wordmark is set in Bricolage Grotesque Bold, always lowercase.
Calm surfaces, one confident accent.
Light theme is the default. Indigo marks what you can act on; status colours are reserved for status. Every colour has a dark-mode pair.
Signature gradient: #4338FF → #7C3AED (→ #EC4899 for headline accents only)
Characterful headlines, quiet text.
Bricolage Grotesque gives headlines warmth and personality. Inter keeps everything else effortless to read.
Short. Natural. Specific.
We write the way a sharp, friendly person on your team would. This is also the default voice our agents use for every business.
Saw your clinic opened a second site in March. Your booking page still sends people to a phone line. Want me to show you what online booking would look like?
I hope this message finds you well! We are a leading provider of cutting-edge digital solutions that drive synergy.
Good question. I'll get someone from the team to confirm that for you today.
As an AI language model, I am unable to answer that query at this time.
Designed for the person on the other side of the handoff.
What needs me, first
Handoffs and approvals are always one click from anywhere, with counts in the sidebar.
Explain every decision
Show the trigger, the confidence and the rule behind what the agent did.
Safe defaults
Shadow mode, approval mode and caps are on until someone deliberately turns them off.
Calm, not noisy
Neutral surfaces, generous spacing, colour only where it means something.
Fast on a phone
Every screen works at 360px. Replying to a lead should never need a laptop.
Light and dark
Light by default, a dark theme one tap away, both tuned for contrast.